Analysis of COVID-19 Crisis-driven Growth Opportunities in Wood Flooring Market

 Wood Flooring Market: Key Highlights

  • The global wood flooring market was valued at ~ US$ 73.4 Bn in 2018, and is anticipated to expand at a CAGR of ~ 6% during the forecast period.
  • The global wood flooring market is driven by the rise in the demand for home in residential applications.
  • Europe accounts for a prominent share of the global wood flooring market, led by an increase in the demand for residential housing in the region, which is supported by government schemes.

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Residential Sector to Offer Attractive Opportunities

  • In terms of demand, the residential segment dominated the global wood flooring market. This trend is likely to continue during the forecast period too. Wood flooring is largely used in the residential sector to enhance aesthetic appeal. Wood flooring offers a rich look to the home interiors.
  • Wood flooring is made from organic material. It is non-electromagnetic in nature; therefore, it attracts less dust. Hence, wood flooring is widely used in residences for the safety of infants and children, and can last a lifetime.
wood flooring market segmentation

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Risk of Substitution Coupled with Potential Health Hazards to Hamper Market

  • The availability of various substitutes such as ceramic tiles, carpets and rugs, laminates, and cork flooring for wood flooring products is expected to act as a major restraining factor for the global wood flooring market during the forecast period. Costs involved in the production of wood flooring are higher than those of other types of flooring. This is expected to hamper the demand for wood flooring in the near future.
  • Substitutes for wood flooring include:
    • Luxury Vinyl Plank Flooring: Currently, this is one of the most innovative flooring products available in the marketplace. Luxury vinyl planks look and feel similar to real hardwood, but are waterproof. Hence, these are suitable for use in areas that have moisture areas, such as kitchens, basements, and powder rooms.
    • Wood-look Tiles: These tiles are widely used in kitchens, entryways, mudrooms, bathrooms, and basements. They are especially popular in countries with warm climates, as they keep the spaces cooler. However, in cold climate, they can be cold for the feet. Hence, these tiles are usually installed in smaller areas or over radiant heat.
    • Laminate Flooring: Laminate floors are less expensive than hardwood. Laminates can be installed easily on the top of tile or concrete flooring.

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Europe a Prominent Wood Flooring Market

  • In terms of both, value and volume, Europe held a substantial share of the global wood flooring market in 2018. The region is likely to maintain its dominance during the forecast period. The housing industry has important macroeconomic and macro-prudential implications for the European economy. The growing residential sector in the region is expected to drive the wood flooring market in Europe during the forecast period.
  • In Germany, construction volume has risen by almost 9% since 2014. Wood flooring is preferred in Europe. Additionally, increase in construction activities in the region is likely to drive the wood flooring market in Europe.

Top Five Players Accounted for ~ 50% Market Share in 2018

The global wood flooring market is dominated by a few large and medium players that operate across the globe. The top five players are Mohawk Industries, Inc. Shaw Industries Group, Inc., Tarkett Group, Kährs Holding AB (publ), and Armstrong Flooring, Inc.

Tarkett S.A. held a leading share of the global wood flooring market in 2018. The company provides more than 50 types of wood flooring products, and its offices and manufacturing sites are located in almost every region across the globe. It has one of the broadest portfolios of flooring products, which comprises resilience carpets, rubber products, vinyl & linoleum products, and wood & laminate products.

Tarkett Group focuses on increasing productivity through its novel manufacturing processes. The company constantly invests in R&D activities to enhance customer experience through new products and services. It is constantly strengthening its position in the market through accretive acquisitions. For instance,

  • In February 2017, Tarkett Group acquired the assets of AlternaScapes, a North America-based distributor and installer of landscape turf, through its EasyTurf subsidiary. The acquisition of AlternaScapes’ assets has expanded EasyTurf’s presence in Florida, and increased its installation capabilities.
  • In January 2015, Tarkett Group acquired Desso, a leading manufacturer of carpets and designer of sports fields, based in the Netherlands, to expand its product portfolio and increase its sales in Europe and the Middle East & Africa.

Global Wood Flooring Market: Research Scope

Wood Flooring Market by Product

  • Solid Wood
  • Engineered Wood
  • Laminated Wood

Wood Flooring Market by Application

  • Residential
  • Commercial

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